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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Content
Produce
Technology
Hemispheric
Technologies
Bias
Users
Regardless
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First we build the tools, then they build us.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Current illusion is that science has abolished all natural laws.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Publication is a self-invasion of privacy.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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There is no individualism in Eastern or oral cultures.
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The method of our time is to use not a single but multiple models for exploration.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Most of our assumptions have outlived their uselessness.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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I do not explain, I explore.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
Marshall McLuhan
