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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Hemispheric
Technologies
Bias
Users
Regardless
Content
Produce
Technology
More quotes by Marshall McLuhan
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Marshall McLuhan
A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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We impose the form of the old on the content of the new.
Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Invention is the mother of necessities.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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People who write obscurely are either unskilled in writing or up to mischief.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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