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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technologies
Bias
Users
Regardless
Content
Produce
Technology
Hemispheric
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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People who write obscurely are either unskilled in writing or up to mischief.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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We have to find the environments in which it will be possible to live with our new inventions.
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We don't know who discovered water, but we know it wasn't the fish.
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The ignorance of how to use knowledge stockpiles exponentially.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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