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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Behinds
Preceding
Generations
Typically
Behind
Situations
Situation
Corporate
Experience
Content
Private
Generation
Meaning
More quotes by Marshall McLuhan
Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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The name of a man is a numbing blow from which he never recovers.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Money is a poor man's credit card.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Life. Consider the alternative.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The 'expert' is the man who stays put.
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Only the vanquished remember history.
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Obsolescence never meant the end of anything, it's just the beginning.
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The huge advantage of Canada is its backwardness.
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