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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Behinds
Preceding
Generations
Typically
Behind
Situations
Situation
Corporate
Experience
Content
Private
Generation
Meaning

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Ads represent the main channel of intellectual and artistic effort in the modern world.
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If it works, it's obsolete.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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The more the data banks record about each one of us, the less we exist.
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The most human thing about us is our technology.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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I may be wrong, but I'm never in doubt.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Our motor car is our supreme form of privacy when we are away from home.
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The 'content' of any medium is always another medium.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The 'expert' is the man who stays put.
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... Their power to see environments as they really are.
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Most of our assumptions have outlived their uselessness.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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When things come at you very fast, naturally you lose touch with yourself.
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