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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Generation
Meaning
Behinds
Preceding
Generations
Typically
Behind
Situations
Situation
Corporate
Experience
Content
Private
More quotes by Marshall McLuhan
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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A typewriter is a means of transcribing thought, not expressing it.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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