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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Private
Generation
Meaning
Behinds
Preceding
Generations
Typically
Behind
Situations
Situation
Corporate
Experience
Content

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The story begins only when the book closes.
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I wouldn't have seen it if I hadn't believed it.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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The ignorance of how to use knowledge stockpiles exponentially.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Canada is the only country in the world that knows how to live without an identity.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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I do not explain, I explore.
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Life. Consider the alternative.
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If it works, it's obsolete.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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