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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Messages
User
Consider
Hammer
Language
Hammers
Light
Users
Book
Electric
Total
Interface
Content
Interfaces
Message
Metamorphosis
More quotes by Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Obsolescence is the moment of superabundance.
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We impose the form of the old on the content of the new.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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It is the framework which changes with each new technology and not just the picture within the frame.
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