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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Interface
Content
Interfaces
Message
Metamorphosis
Messages
User
Consider
Hammer
Language
Hammers
Light
Users
Book
Electric
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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