Quote

The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Book
Electric
Total
Interface
Content
Interfaces
Message
Metamorphosis
Messages
User
Consider
Hammer
Language
Hammers
Light
Users

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What goes on inside the school is an interruption of education.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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When things come at you very fast, naturally you lose touch with yourself.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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