Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
Marshall McLuhan
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Light
Users
Book
Electric
Total
Interface
Content
Interfaces
Message
Metamorphosis
Messages
User
Consider
Hammer
Language
Hammers
More quotes by Marshall McLuhan
A typewriter is a means of transcribing thought, not expressing it.
Marshall McLuhan
Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
Marshall McLuhan
Invention is the mother of necessities.
Marshall McLuhan
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan
We impose the form of the old on the content of the new.
Marshall McLuhan
The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhan
I may be wrong, but I'm never in doubt.
Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
Marshall McLuhan
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
Marshall McLuhan
The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
Marshall McLuhan
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
Marshall McLuhan
North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
Marshall McLuhan
The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
Marshall McLuhan
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
Marshall McLuhan
Typography tended to alter language from a means of perception and exploration to a portable commodity.
Marshall McLuhan
In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhan
