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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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More quotes by Marshall McLuhan
The 'content' of any medium is always another medium.
Marshall McLuhan
Current illusion is that science has abolished all natural laws.
Marshall McLuhan
I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
Marshall McLuhan
Nobody can commit photography alone.
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The more the data banks record about each one of us, the less we exist.
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First we build the tools, then they build us.
Marshall McLuhan
The 'expert' is the man who stays put.
Marshall McLuhan
In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
Marshall McLuhan
In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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The method of our time is to use not a single but multiple models for exploration.
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A typewriter is a means of transcribing thought, not expressing it.
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The name of a man is a numbing blow from which he never recovers.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
Marshall McLuhan
The most human thing about us is our technology.
Marshall McLuhan
