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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Poem
Content
Forms
Reader
Language
Use
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More quotes by Marshall McLuhan

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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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Obsolescence never meant the end of anything, it's just the beginning.
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Any breakdown is a breakthrough.
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Publication is a self-invasion of privacy.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Our technology forces us to live mythically
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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The method of our time is to use not a single but multiple models for exploration.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
Marshall McLuhan
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
Marshall McLuhan
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhan
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
Marshall McLuhan