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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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More quotes by Marshall McLuhan
Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
Current illusion is that science has abolished all natural laws.
Marshall McLuhan
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
Obsolescence is the moment of superabundance.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Marshall McLuhan
Publication is a self-invasion of privacy.
Marshall McLuhan
First we build the tools, then they build us.
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Nobody can commit photography alone.
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The rythms of typing favour short, concise sentences, sentences with oral form.
Marshall McLuhan
The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
What goes on inside the school is an interruption of education.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
Marshall McLuhan
Affluence creates poverty.
Marshall McLuhan
The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
