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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Form
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Must
Poem
Content
Forms
Reader
Language

More quotes by Marshall McLuhan

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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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A typewriter is a means of transcribing thought, not expressing it.
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Only the vanquished remember history.
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The price of eternal vigilance is indifference.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Typographic man can express but is helpless to read the configurations of print technology.
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The mother tongue is propaganda.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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All discoveries in art and science result from an accumulation of errors.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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A nomadic society cannot experience enclosed space.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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When things come at you very fast, naturally you lose touch with yourself.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The bible belt is oral territory and therefore despised by the literati.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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