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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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More quotes by Marshall McLuhan
The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
Marshall McLuhan
The content or time-clothing of any medium or culture is the preceding medium or culture.
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Only a fraction of the history of literacy has been typographic.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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All advertising advertises advertising.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Only the vanquished remember history.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The huge advantage of Canada is its backwardness.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan