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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Forms
Reader
Language
Use
Order
Form
Employs
Must
Poem
Content

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We are all robots when uncritically involved with our technologies.
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Money is a poor man's credit card.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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First we shape our tools, thereafter they shape us
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Most people are alive in an earlier time, but you must be alive in our own time.
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The age of automation is going to be the age of do it yourself.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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The 'content' of any medium is always another medium.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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Obsolescence never meant the end of anything, it's just the beginning.
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