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The mother tongue is propaganda.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Propaganda
Tongue
Mother

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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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A typewriter is a means of transcribing thought, not expressing it.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Only a fraction of the history of literacy has been typographic.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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We don't know who discovered water, but we know it wasn't the fish.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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We have be-come irrevocably involved with, and responsible for, each other.
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