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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Always
Relation
Ground
Figure
Figures
Expression
Language
Replay
Experience
Preserves
Play
Perception

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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The age of automation is going to be the age of do it yourself.
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Canada is the only country in the world that knows how to live without an identity.
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Invention is the mother of necessities.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Only a fraction of the history of literacy has been typographic.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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We don't know who discovered water, but we know it wasn't the fish.
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Current illusion is that science has abolished all natural laws.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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Schizophrenia may be a necessary consequence of literacy.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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