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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Play
Perception
Always
Relation
Ground
Figure
Figures
Expression
Language
Replay
Experience
Preserves

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In antiquity and the Middle Ages reading was necessarily reading aloud.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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Most of our assumptions have outlived their uselessness.
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Jokes are grievances.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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The global village is a place of very arduous interfaces and very abrasive situations.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Clear prose indicates the absence of thought.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Publication is a self-invasion of privacy.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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We are all robots when uncritically involved with our technologies.
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