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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Ground
Figure
Figures
Expression
Replay
Language
Preserves
Experience
Perception
Play
Always
Relation

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Jokes are grievances.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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What goes on inside the school is an interruption of education.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Affluence creates poverty.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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All advertising advertises advertising.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Most of our assumptions have outlived their uselessness.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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