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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Creative
Mind
Nails
Typical
Minds
Large
Perhaps
Head
Quite
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Life. Consider the alternative.
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Affluence creates poverty.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The new media are not bridges between man and nature - they are nature...
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Any breakdown is a breakthrough.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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