Quote

Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.

Marshall McLuhan

Change background

T
T
T

Change font

TAGS & TOPICS

Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Patterns
Figures
Speech
Matrix
Traditionally
Regarded
Pattern
Metaphor

More quotes by Marshall McLuhan

Image
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan
Image
We impose the form of the old on the content of the new.
Marshall McLuhan
Image
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
Image
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
Image
Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
Image
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
Marshall McLuhan
Image
The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhan
Image
Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
Marshall McLuhan
Image
Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
Marshall McLuhan
Image
Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
Marshall McLuhan
Image
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
Image
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan
Image
The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
Marshall McLuhan
Image
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Marshall McLuhan
Image
Publication is a self-invasion of privacy.
Marshall McLuhan
Image
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
Image
People don't actually read newspapers - they get into them every morning like a hot bath.
Marshall McLuhan
Image
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan
Image
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
Marshall McLuhan
Image
The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
Marshall McLuhan