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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Speech
Matrix
Traditionally
Regarded
Pattern
Metaphor
Patterns
Figures

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Clear prose indicates the absence of thought.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Typographic man can express but is helpless to read the configurations of print technology.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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First we shape our tools, thereafter they shape us
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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At electric speed, all forms are pushed to the limits of their potential.
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Most of our assumptions have outlived their uselessness.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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Current illusion is that science has abolished all natural laws.
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The ignorance of how to use knowledge stockpiles exponentially.
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People who write obscurely are either unskilled in writing or up to mischief.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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All advertising advertises advertising.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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