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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Pattern
Metaphor
Patterns
Figures
Speech
Matrix
Traditionally
Regarded

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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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The method of our time is to use not a single but multiple models for exploration.
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The new media are not bridges between man and nature - they are nature...
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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If it works, it's obsolete.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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We have to find the environments in which it will be possible to live with our new inventions.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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