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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Matrix
Traditionally
Regarded
Pattern
Metaphor
Patterns
Figures
Speech

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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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All advertising advertises advertising.
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What goes on inside the school is an interruption of education.
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We impose the form of the old on the content of the new.
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The ignorance of how to use knowledge stockpiles exponentially.
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