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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Ground
Minus
Figure
Predecessors
Figures
Confronting
Lived
Activities
Activity
Hidden
Live
Contemporary
Men
Task
Familiarly
Tasks
Literate
More quotes by Marshall McLuhan
When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The huge advantage of Canada is its backwardness.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Obsolescence is the moment of superabundance.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Typographic man can express but is helpless to read the configurations of print technology.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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The most human thing about us is our technology.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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Clear prose indicates the absence of thought.
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If it works, it's obsolete.
Marshall McLuhan
