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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Live
Contemporary
Men
Task
Familiarly
Tasks
Literate
Ground
Minus
Figure
Predecessors
Figures
Confronting
Lived
Activities
Activity
Hidden
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Obsolescence is the moment of superabundance.
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Fish did not discover water.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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Electronic man has no physical body.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Anything that's popular is a rear-view image.
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I wouldn't have seen it if I hadn't believed it.
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