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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Live
Contemporary
Men
Task
Familiarly
Tasks
Literate
Ground
Minus
Figure
Predecessors
Figures
Confronting
Lived
Activities
Activity
Hidden
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I do not explain, I explore.
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Money is a poor man's credit card.
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Art is anything you can get away with.
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The most human thing about us is our technology.
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The new media are not bridges between man and nature - they are nature...
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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The media have substituted themselves for the older world.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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