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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Hidden
Live
Contemporary
Men
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Familiarly
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Literate
Ground
Minus
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Activities
More quotes by Marshall McLuhan
The age of automation is going to be the age of do it yourself.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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The story begins only when the book closes.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Only a fraction of the history of literacy has been typographic.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The ignorance of how to use knowledge stockpiles exponentially.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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All discoveries in art and science result from an accumulation of errors.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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At electric speed, all forms are pushed to the limits of their potential.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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