Quote

The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Tasks
Literate
Ground
Minus
Figure
Predecessors
Figures
Confronting
Lived
Activities
Activity
Hidden
Live
Contemporary
Men
Task
Familiarly

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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Obsolescence is the moment of superabundance.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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