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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Weapons
Wars
Values
Destructive
War
Radical
Hardware
Human
Happenings
Intervals
Humans
Suddenly
Deadly
Time
Happening
Proved
Changes
Brief
Identity
Fought

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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Fish did not discover water.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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The new electronic independence re-creates the world in the image of a global village.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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The ignorance of how to use knowledge stockpiles exponentially.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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The story begins only when the book closes.
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Publication is a self-invasion of privacy.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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