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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Humans
Suddenly
Deadly
Time
Happening
Proved
Changes
Brief
Identity
Fought
Weapons
Wars
Values
Destructive
War
Radical
Hardware
Human
Happenings
Intervals
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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The huge advantage of Canada is its backwardness.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Typographic man can express but is helpless to read the configurations of print technology.
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Affluence creates poverty.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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The most human thing about us is our technology.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Clear prose indicates the absence of thought.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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