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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
War
Radical
Hardware
Human
Happenings
Intervals
Humans
Suddenly
Deadly
Time
Happening
Proved
Changes
Brief
Identity
Fought
Weapons
Wars
Values
Destructive
More quotes by Marshall McLuhan
Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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We are all robots when uncritically involved with our technologies.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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The new electronic independence re-creates the world in the image of a global village.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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It is possible to deal with the entire environment as a work of art.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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I wouldn't have seen it if I hadn't believed it.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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What goes on inside the school is an interruption of education.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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