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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Always
Mediums
Sensibilities
Brought
Hemisphere
Balance
Grounds
Technology
Psychic
Social
Psychics
Human
Equilibrium
Humans
Sensibility
Readjust
Play
Medium
Hemispheres
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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The ignorance of how to use knowledge stockpiles exponentially.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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I don't necessarily agree with everything I say.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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I may be wrong, but I'm never in doubt.
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