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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Human
Equilibrium
Humans
Sensibility
Readjust
Play
Medium
Hemispheres
Always
Mediums
Sensibilities
Brought
Hemisphere
Balance
Grounds
Technology
Psychic
Social
Psychics
More quotes by Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The 'content' of any medium is always another medium.
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The new media are not bridges between man and nature - they are nature...
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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It is possible to deal with the entire environment as a work of art.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Jokes are grievances.
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All advertising advertises advertising.
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Publication is a self-invasion of privacy.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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... Their power to see environments as they really are.
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The method of our time is to use not a single but multiple models for exploration.
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Our motor car is our supreme form of privacy when we are away from home.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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