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There is no individualism in Eastern or oral cultures.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Individualism
Eastern
Cultures
Culture
Oral

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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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A typewriter is a means of transcribing thought, not expressing it.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Anything that's popular is a rear-view image.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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The price of eternal vigilance is indifference.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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We impose the form of the old on the content of the new.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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We don't know who discovered water, but we know it wasn't the fish.
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