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There is no individualism in Eastern or oral cultures.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Cultures
Culture
Oral
Individualism
Eastern

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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Most of our assumptions have outlived their uselessness.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Electricity does not centralize, but decentralizes.
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We don't know who discovered water, but we know it wasn't the fish.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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First we build the tools, then they build us.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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The bible belt is oral territory and therefore despised by the literati.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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Advertising is an environmental striptease for a world of abundance.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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We become what we behold. We shape our tools and then our tools shape us.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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