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There is no individualism in Eastern or oral cultures.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Culture
Oral
Individualism
Eastern
Cultures

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Any breakdown is a breakthrough.
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Electronic man has no physical body.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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The bible belt is oral territory and therefore despised by the literati.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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The mother tongue is propaganda.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Nobody can commit photography alone.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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The age of automation is going to be the age of do it yourself.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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Fish did not discover water.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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We don't know who discovered water, but we know it wasn't the fish.
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