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There is no individualism in Eastern or oral cultures.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Oral
Individualism
Eastern
Cultures
Culture

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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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The more the data banks record about each one of us, the less we exist.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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We have to find the environments in which it will be possible to live with our new inventions.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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Jokes are grievances.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Our motor car is our supreme form of privacy when we are away from home.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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