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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Responsible
Cause
Causes
Nature
Things
Configuration
Logos
Formal
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Invention is the mother of necessities.
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Publication is a self-invasion of privacy.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Typographic man can express but is helpless to read the configurations of print technology.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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