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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Logos
Formal
Responsible
Cause
Causes
Nature
Things
Configuration

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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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First we shape our tools, thereafter they shape us
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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Affluence creates poverty.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The 'content' of any medium is always another medium.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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