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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Nature
Things
Configuration
Logos
Formal
Responsible
Cause
Causes

More quotes by Marshall McLuhan

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At electric speed, all forms are pushed to the limits of their potential.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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The age of automation is going to be the age of do it yourself.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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Only a fraction of the history of literacy has been typographic.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Clear prose indicates the absence of thought.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Schizophrenia may be a necessary consequence of literacy.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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