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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
People
Broadcasters
Grasp
Potential
Awareness
Beginning
Movie
Public
Film
More quotes by Marshall McLuhan
On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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Obsolescence never meant the end of anything, it's just the beginning.
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The huge advantage of Canada is its backwardness.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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We don't know who discovered water, but we know it wasn't the fish.
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It is possible to deal with the entire environment as a work of art.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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