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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Public
Film
People
Broadcasters
Grasp
Potential
Awareness
Beginning
Movie
More quotes by Marshall McLuhan
Mass man is a phenomenon of electric speed, not of physical quantity.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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The bible belt is oral territory and therefore despised by the literati.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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If it works, it's obsolete.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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There is no individualism in Eastern or oral cultures.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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