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The most human thing about us is our technology.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technology
Human
Humans
Thing
More quotes by Marshall McLuhan
People don't actually read newspapers - they get into them every morning like a hot bath.
Marshall McLuhan
In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhan
Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
Marshall McLuhan
The huge advantage of Canada is its backwardness.
Marshall McLuhan
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
People who write obscurely are either unskilled in writing or up to mischief.
Marshall McLuhan
The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
Our technology forces us to live mythically
Marshall McLuhan
I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
Marshall McLuhan
The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
Marshall McLuhan
The method of our time is to use not a single but multiple models for exploration.
Marshall McLuhan
Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
Marshall McLuhan
It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
Marshall McLuhan
Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
Marshall McLuhan
Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
Marshall McLuhan
Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
