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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Becomes
Obsolescence
Age
Innovations
Multiple
Obsession
Massive
Innovation
Majors
Major
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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If it works, it's obsolete.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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All media are extensions of some human faculty- psychic or physical.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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The 'expert' is the man who stays put.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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