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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Week
Attention
Light
Spans
Speed
Identity
Weak
Along
Goes
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The ignorance of how to use knowledge stockpiles exponentially.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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Affluence creates poverty.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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People who write obscurely are either unskilled in writing or up to mischief.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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It is the framework which changes with each new technology and not just the picture within the frame.
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We become what we behold. We shape our tools and then our tools shape us.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The 'content' of any medium is always another medium.
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