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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Week
Attention
Light
Spans
Speed
Identity
Weak
Along
Goes
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Photography turns people into things and their image into a mass consumer product.
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It is the framework which changes with each new technology and not just the picture within the frame.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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We have to find the environments in which it will be possible to live with our new inventions.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Our motor car is our supreme form of privacy when we are away from home.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Jokes are grievances.
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We have be-come irrevocably involved with, and responsible for, each other.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Advertising is an environmental striptease for a world of abundance.
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