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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Relating
Remains
Media
Ways
Reality
Real
Way
World
Reshape

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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Anything that's popular is a rear-view image.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The bible belt is oral territory and therefore despised by the literati.
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First we build the tools, then they build us.
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At electric speed, all forms are pushed to the limits of their potential.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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I don't necessarily agree with everything I say.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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