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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Remains
Media
Ways
Reality
Real
Way
World
Reshape
Relating
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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