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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Media
Ways
Reality
Real
Way
World
Reshape
Relating
Remains

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the only people who have proof of their sanity are those who have been discharged from mental institutions
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The mother tongue is propaganda.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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The new electronic independence re-creates the world in the image of a global village.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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