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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Reshape
World
Relating
Remains
Media
Ways
Reality
Real
Way

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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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At electric speed, all forms are pushed to the limits of their potential.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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The price of eternal vigilance is indifference.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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