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It is possible to deal with the entire environment as a work of art.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Deals
Environment
Possible
Art
Work
Entire
Deal

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It is the framework which changes with each new technology and not just the picture within the frame.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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People who write obscurely are either unskilled in writing or up to mischief.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The story begins only when the book closes.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Advertising is an environmental striptease for a world of abundance.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The 'content' of any medium is always another medium.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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