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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Right
Written
Work
Word
Redundancy
Every
Read
Poorly
Mind
Left
Page
Hands
Enormous
Wells
Allow
Book
Pages
Well
Hand
More quotes by Marshall McLuhan
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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We have be-come irrevocably involved with, and responsible for, each other.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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The age of automation is going to be the age of do it yourself.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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I do not explain, I explore.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Most of our assumptions have outlived their uselessness.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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We have to find the environments in which it will be possible to live with our new inventions.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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