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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Mind
Left
Page
Hands
Enormous
Wells
Allow
Book
Pages
Well
Hand
Right
Written
Work
Word
Redundancy
Every
Read
Poorly
More quotes by Marshall McLuhan
Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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We don't know who discovered water, but we know it wasn't the fish.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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The price of eternal vigilance is indifference.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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We have to find the environments in which it will be possible to live with our new inventions.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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We impose the form of the old on the content of the new.
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If it works, it's obsolete.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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People who write obscurely are either unskilled in writing or up to mischief.
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Publication is a self-invasion of privacy.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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