Quote

There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Every
Read
Poorly
Mind
Left
Page
Hands
Enormous
Wells
Allow
Book
Pages
Well
Hand
Right
Written
Work
Word
Redundancy

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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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What goes on inside the school is an interruption of education.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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The global village is a place of very arduous interfaces and very abrasive situations.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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All media are extensions of some human faculty- psychic or physical.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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