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Most people are alive in an earlier time, but you must be alive in our own time.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Earlier
Alive
Must
Time
People

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Invention is the mother of necessities.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Language is a form of organized stutter.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Art is anything you can get away with.
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When things come at you very fast, naturally you lose touch with yourself.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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The ignorance of how to use knowledge stockpiles exponentially.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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The name of a man is a numbing blow from which he never recovers.
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