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Most people are alive in an earlier time, but you must be alive in our own time.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Earlier
Alive
Must
Time
People
More quotes by Marshall McLuhan
Mass man is a phenomenon of electric speed, not of physical quantity.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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All media are extensions of some human faculty- psychic or physical.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Advertising is an environmental striptease for a world of abundance.
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We become what we behold. We shape our tools and then our tools shape us.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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