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Only the vanquished remember history.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Vanquished
History
Political
Remember

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I don't necessarily agree with everything I say.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The age of automation is going to be the age of do it yourself.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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A nomadic society cannot experience enclosed space.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Obsolescence never meant the end of anything, it's just the beginning.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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