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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Quest
Revolutionize
Worst
Plato
Dialect
Living
Substitute
Arrival
Culture
Substitutes
Arrivals
True
Discourse
Argued
Thought
Conversation
Suggested
Truth
Learning
Mechanical
Writing
Quests
Reminiscence
Would
Media

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Current illusion is that science has abolished all natural laws.
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Only a fraction of the history of literacy has been typographic.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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Photography turns people into things and their image into a mass consumer product.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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Obsolescence is the moment of superabundance.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Our technology forces us to live mythically
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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The 'expert' is the man who stays put.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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