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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Stone
Stones
Media
Quite
Another
Papyrus
Light
Alphabet
Thing
Applied
Clay
More quotes by Marshall McLuhan
The content or time-clothing of any medium or culture is the preceding medium or culture.
Marshall McLuhan
If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
Marshall McLuhan
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Marshall McLuhan
The name of a man is a numbing blow from which he never recovers.
Marshall McLuhan
We impose the form of the old on the content of the new.
Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
Marshall McLuhan
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan
The media have substituted themselves for the older world.
Marshall McLuhan
Gutenberg made everybody a reader. Xerox makes everybody a publisher.
Marshall McLuhan
Anything that's popular is a rear-view image.
Marshall McLuhan
There is no individualism in Eastern or oral cultures.
Marshall McLuhan
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Marshall McLuhan
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Marshall McLuhan
Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
Marshall McLuhan
Invention is the mother of necessities.
Marshall McLuhan
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
Marshall McLuhan