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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Light
Obscuring
Come
Operation
Pairs
Operations
Content
Except
Media
Acting
More quotes by Marshall McLuhan
Art is anything you can get away with.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Obsolescence is the moment of superabundance.
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The story begins only when the book closes.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
Marshall McLuhan
