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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Come
Operation
Pairs
Operations
Content
Except
Media
Acting
Light
Obscuring
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Only the vanquished remember history.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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Photography turns people into things and their image into a mass consumer product.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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