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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Acting
Light
Obscuring
Come
Operation
Pairs
Operations
Content
Except
Media
More quotes by Marshall McLuhan
Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Photography turns people into things and their image into a mass consumer product.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Canada is the only country in the world that knows how to live without an identity.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Affluence creates poverty.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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The method of our time is to use not a single but multiple models for exploration.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Advertising is an environmental striptease for a world of abundance.
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Any breakdown is a breakthrough.
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