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We have be-come irrevocably involved with, and responsible for, each other.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Irrevocably
Responsible
Involved
Media
Come

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The media have substituted themselves for the older world.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The bible belt is oral territory and therefore despised by the literati.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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The new electronic independence re-creates the world in the image of a global village.
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The more the data banks record about each one of us, the less we exist.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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The story begins only when the book closes.
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Photography turns people into things and their image into a mass consumer product.
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We don't know who discovered water, but we know it wasn't the fish.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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